Before Buying CRM, Make Sure It Goes Beyond Its Promise

April 29, 2016 / GuidesFor Team

This article is brave enough to say that CRM is dead. Killed by the very premise it was built upon–customer relationship. This is because many companies use CRM as a one-way tool to only monitor customers forgetting that its main purpose is to build relationships.

We all have to remember that customer is king. This has never been truer than now. Social media has taken over the power of customer interaction. Engagement no longer means talking on the phone.

This article is an eye-opener especially if you are considering CRM. -Jayar Masiglat

Legacy CRM revolutionised the days of rolodexes and spreadsheets – but as we know it today, it’s dead

Read the source article at Information Age

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