May 4, 2016 / GuidesFor Team
If you haven’t tried out social media using CRM then read on. Social media has become the all-powerful tool of customers because they can easily express their opinions with just a few (or a lot of) keystrokes and a click of a mouse.
Social media has also become the platform of choice for many businesses because of its powerful reach and wide audience influence. In this article, the authors discuss the six levels of customer engagement in social media:
So if you are looking into buying a CRM software for your company, make sure that it has social media integrated into it. -Jayar Masiglat
One way to look at the value of social customer service for Social CRM is to look at it from the customer engagement side.