CRM and Social Media for Better Customer Satisfaction

May 4, 2016 / GuidesFor Team

CRM has had so many facelifts since it was first introduced in the late 80’s. From just a simple replacement to the old, worn-out rolodex and spreadsheet, the software is now one of the most powerful tools for customer satisfaction.

One of its biggest and most significant addition is social media integration. Today social media has taken over customer engagement and is now one of the medium used by both clients and businesses. The former to express their opinions, and the latter to respond accordingly.

Without CRM, this would be very difficult to monitor. Read this article to better understand what social CRM is and how it can help you in improving customer experience. -Jayar Masiglat

There are many forms and definitions surrounding the idea of social CRM. The basic idea is that multiple business units interact using the social web (social media). You …

Read the source article at How-To Help and Videos – For Dummies

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