February 6, 2017 / GuidesFor Team
You understand in-depth the advantages that CRM can bring to your organization – but you just need to persuade your leaders to come on board. These are the executives who sign off on major decisions and monitor your performance. They have heard every presentation and pitch possible, and will be as tough on you as they were on the others. One concrete way to support your pitch is by example. Pizza Hut, as reported by Enterprise Innovation, is one solid spectacular example proving that CRM works. Its management decided to stop printing its usual 5 million leaflets and instead go for CRM. Since then, member transactions have increased by 18 percent and sales by 23 percent. Those are hard odds to beat and can be good start to make your pitch.
After finding a similar example, check out the following steps that will help you win the confidence of your leaders, and help them see the value of deploying a CRM. – Cora Llamas.