February 6, 2017 / GuidesFor Team
Small Biz Trends reports that small businesses are beginning to adopt CRM as a way to keep track of their customers, analyze their behavior, and use that knowledge to retain them and increase sales. That is indeed a good start. The next step is to constantly engage these customers to develop a vibrant relationship with them and thus perhaps maintain them as long-term, if not lifelong, clients. This is where social CRM comes in. The following article explains what it is, and uses a simple step-by-step guide on how to use and maximize its potential to serve your business needs. – Cora Llamas.