July 15, 2019 / GuidesFor Team
Brand managers, aware that people have become more mobile, now see the value in using apps to reach out to clients. However, one important factor to consider in app development is the set of in-app gestures to be used.
According to Cygnet, in-app gestures are the touch-mechanics and touch activities that users perform on their phones. These gestures can also be associated with the app and subsequently, establish the popularity of the site or service. Think about Tinder for instance, and its famous swipe left or swipe right gesture to indicate interest or disinterest on prospects. The same is true for WeChat which is full of different gestures that has made the chatting service very popular among users.
The prominence and acceptance of in-app gestures will benefit many apps; and yet, there are still a lot of brand-associated applications that do not address this need. Read on to find out more.
Posted In: Research