July 15, 2019 / GuidesFor Team
Customer experience, according to Forbes, is a combination of different elements which all boil down to the way customers perceive brands. With this in mind, it helps to manage customer perception. If brands are quick to address frustrating missed shipments, broken items, and other mistakes, customers will likely remember the good experience more. On the other hand, even if they get really good products, but encounter rude customer service agents, they will take it against the brand. Read on for more.
Posted In: Research