July 15, 2019 / GuidesFor Team
Strategyn says the rate of business success is highly dependent on the ability of brands to create the products and services that address the needs of customers. The sad fact is, there is a huge number, totaling 95 percent of marketing and development managers who do not really agree on what these needs are.
Decades after decades, companies continue to look at the fundamental problems as well as the ways by which they can address these needs. The work is grounded in the belief that people buy the products and services that can satisfy a specific need at a time.
No matter how vague a “need” is, businesses should meet it. The harsh reality is, brands only stick to their customers because they are their go-to tools that will help them in satisfying these needs. By focusing on this mission, every business will find a customer to buy from them.
Posted In: Research