All Articles


The Holy Grail Called Customer Experience

Customer experience, according to Forbes, is a combination of different elements which all boil down to the way customers perceive brands.   With this in mind, it helps to manage customer … Continue reading The Holy Grail Called Customer Experience

read more

In-App Gestures and How These Shape Customer Experience

Brand managers, aware that people have become more mobile, now see the value in using apps to reach out to clients. However, one important factor to consider in app development … Continue reading In-App Gestures and How These Shape Customer Experience

read more

Why Focusing on Customer Needs Makes You Successful

Strategyn says the rate of business success is highly dependent on the ability of brands to create the products and services that address the needs of customers. The sad fact … Continue reading Why Focusing on Customer Needs Makes You Successful

read more

Marketing Ideas without the Social Media Equation

Jeff Bulas sayshat businesses have this notion that they need to be social in order to reach out to their customers well. To better reach out to them, they create … Continue reading Marketing Ideas without the Social Media Equation

read more

Customers: Friends or Enemies?

Do customers want their brands to be their friends? Here’s something to break your thought (and your heart): they don’t want to according to i-Scoop. Customers, whether potential or existing … Continue reading Customers: Friends or Enemies?

read more