“The customer is always right.” This phrase has been uttered all too often, but many companies still fail to understand just how true this is. More often than not, businesses focus … Continue reading CRM Strategies that Can Lead to Long-Term Client Relationships

Most sales and marketing professionals put a lot of time, effort and resources into the process of acquiring new customers. Paying customers, after all, are the lifeblood of any business … Continue reading Why is Looking After Your Customers So Important?

Consumer buying trends have changed quite a bit from the days when consumers depended on a salesperson to provide them with any possible information about a product or service. According … Continue reading Making the Most of Social CRM: Tips and Best Practices

Deciding to adopt a CRM system requires an in-depth analysis of what type of software would best fit your needs. This process starts with determining your business’ specific requirements, size, … Continue reading CRM Implementation Best Practices

So What is CRM Anyway?   Customer Relationship Management (CRM) is a term that describes the various strategies and approaches used to manage how an organization interacts with both current … Continue reading What is CRM?

Even if you’re relatively new in the entrepreneurial scene, chances are good that you’ve already heard of these great business tools that can help you with your Customer Relationship Management … Continue reading Does My Business Need a CRM Software?

Even with the failure rates of CRM initiatives, some as high as a 63% failure rate according to Merkle Group Inc., CRM solutions are still considered to be the most … Continue reading 3 Case Studies That Prove the Worth of CRM

Customers are the lifeblood of any business venture. It is no surprise that an enterprise will thrive as long as there is a steady stream of demand for its products … Continue reading 5 Reasons Why CRM Strategies Fail

Most businesses adopt a CRM program with the goal to improve the company’s relationship with its clients as well as to help drive sales growth and retention. Having loyal customers … Continue reading 3 Things CRM Can’t Do For You

According to Gartner, the CRM solutions market has reached $23.9 billion in growth in recent years. Though it would seem that the industry is reaching maturity, companies are still making … Continue reading 6 Mistakes to Avoid When Purchasing a CRM Solution

If you want your business to succeed, delivering the best customer experience matters. According to a HBR article, customer experience is no longer dependent on just providing excellent customer service … Continue reading How to Create the Best Possible Experience for Your Customers

Pretty much every business around practices some form of CRM, even if they’re doing so just on paper. However, the more successful ones have implemented a CRM software solution to … Continue reading Why Your Small Business Needs a CRM Solution

Customer relationship management (CRM) systems feature a range of modules and functionalities that help a company better understand their customers.   With the right CRM tools, a company can increase … Continue reading 15 Benefits of Using CRM

CRM solutions are meant to help salespeople keep track of leads, consolidate customer profiles, link marketing efforts, unite sales activities, and automate tasks. If CRM systems can deliver all of … Continue reading Where is the Love? 3 Reasons Why CRM Systems Lack Buy-in From Salespeople

Cloud Customer Relationship Management (CRM) refers to a cloud-based technology that stores, processes, analyzes customer information in the cloud, and makes this data available to users via the Internet. This … Continue reading Cloud-Based CRM: 5 Benefits and How to Find the Best Tool for Your Business

Here at GuidesForCRM, nothing makes us happier than to bring B2B buyers and CRM solutions together. It’s a win-win match that, at the end of it all, just puts your … Continue reading 12 Powerful Quotes That Delight You and Your Customers

Heading out to look for a CRM solution for your business? In this post, we’ll give you a short list of CRM options to evaluate. But first—an intro. What is … Continue reading 10 CRM Tools for Businesses

Companies that focus on  ensuring a positive customer experience know that trust and loyalty gained as a result are gems worth keeping. These companies invest heavily in CRM tools that allow … Continue reading Meet the Strongest CRM Players: Expert Insights from the CRM Market Evaluation Guide

Angry customers can keep you up at night. They rant about you on social media and then take their business elsewhere…forever!  No one wants to give away good business just … Continue reading 5 Serious Signs Your Client Service Strategy Needs CRM

Any business leader in touch with their bottom line will tell you customers are their greatest asset. This means that selecting the RIGHT Customer Relationship Management (CRM) tool for your … Continue reading 10 Tips for Choosing a CRM System

Strong customer relationships are just as important to the success of your company as winning their initial business. Competition has never been tougher, and you cannot afford to put your … Continue reading Free vs. Paid CRM Solutions: Which Best Suits Your Business?

CRM or customer relationship management, according to Salesforce, a world leader in CRM software, is a system that allows businesses to manage customer relationships and all relevant data and information … Continue reading 10 Must-Know CRM Statistics and Trends

Allow us to humor you for a minute with this skit from our friends at Pegasystems: So yeah maybe that’s a little over-the-top. But if it’s funny, it’s only because … Continue reading Win Back Customers, Revisit Their Journey with You

Any organization that provides customer service or a team of employees that face customers need a powerful CRM solution. With today’s dynamic and hyper-connected work environment, engaging with customers is critical … Continue reading 8 Important Features to Look for in a CRM Solution

Gone are the days when Customer Relationship Management systems merely served as shelves for customer data. CRM tools enable businesses to generate leads, follow up on prospects, and manage customer … Continue reading The Ultimate Checklist For Finding the Best CRM Tool for Your Business