12 Powerful Quotes That Delight You and Your Customers

Top industry movers share their nuggets of wisdom on why we should all strive to delight our customers—and how.

GuidesFor Team

Here at GuidesForCRM, nothing makes us happier than to bring B2B buyers and CRM solutions together. It’s a win-win match that, at the end of it all, just puts your customer front and center. Today’s top brands would agree that if you love your customers, they will definitely love you back.

Allow us to share with you some of our favorite CRM quotes that are sure to get you inspired, too.


The Pursuit of (Customer) Happiness


“The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.”

Derek Sivers, Founder CD Baby


“If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer focused allows you to be more pioneering.”

Jeff Bezos, Founder of Amazon.com


“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.”

Dale Carnegie, Author of How to Win Friends and Influence People


“A business absolutely devoted to Customer Service Excellence will have only one worry about profits. They will be embarrassingly large.”

Sir Henry Ford, Founder of Ford Motor Company


Customer Experience as the X Factor


“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.”

Donald Porter, Co-founder of MSB Consultancy


“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”

Chip Bell, Customer Service Expert and Author of Sprinkles: Creating Awesome Experiences Through Innovative Service


“Customer service is just a day in, day out ongoing, never ending, unremitting, persevering, compassionate, type of activity.”

Leon Gorman, President of the clothing company L.L. Bean.


“Here is a simple but powerful rule: always give people more than what they expect to get.”

– Nelson Boswell, Author of Successful Living Day by Day


Delighting Customers, As Easy as A-B-CRM


“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”

Bill Gates, Co-founder of Microsoft


“Companies can further increase their understanding by boosting the relational intelligence of their CRM systems. Many companies receive vast amounts of data—via e-mails, online chat sessions between customers and reps, and phone calls—that contain relational signals, but they’re poor at collecting and analyzing all this information. These signals convey what kinds of relationships customers want (and are assuming they have) with the brand as well as how those relationships may be evolving. The key is to start listening for and capturing them.”

Harvard Business Review


“The big benefit of CRM is the visibility of everything relating to customers going on in your company. If you want to provide a better service to your customer, you have to be able to manage everything from complaints to sales opportunities.”

Roger Cole, CRM Consultant at CPIO Limited


“How you gather, manage and use information will determine whether you win or lose.”

Bill Gates, Co-founder of Microsoft



And finally, allow us to close with this adage from American internet entrepreneur and Zappos CEO, Tony Hsieh:


“Customer service shouldn’t just be a department, it should be the entire company.”


Curious about how you can get everyone in your organization to be customer service champions? It starts with a proper mindset and the right tools. Download this When Do You Need CRM? whitepaper and explore the ways you can set your business up for success.