Most sales and marketing professionals put a lot of time, effort and resources into the process of acquiring new customers. Paying customers, after all, are the lifeblood of any business … Continue reading Why is Looking After Your Customers So Important?

Consumer buying trends have changed quite a bit from the days when consumers depended on a salesperson to provide them with any possible information about a product or service. According … Continue reading Making the Most of Social CRM: Tips and Best Practices

So What is CRM Anyway?   Customer Relationship Management (CRM) is a term that describes the various strategies and approaches used to manage how an organization interacts with both current … Continue reading What is CRM?

Even if you’re relatively new in the entrepreneurial scene, chances are good that you’ve already heard of these great business tools that can help you with your Customer Relationship Management … Continue reading Does My Business Need a CRM Software?

If you want your business to succeed, delivering the best customer experience matters. According to a HBR article, customer experience is no longer dependent on just providing excellent customer service … Continue reading How to Create the Best Possible Experience for Your Customers