Most sales and marketing professionals put a lot of time, effort and resources into the process of acquiring new customers. Paying customers, after all, are the lifeblood of any business … Continue reading Why is Looking After Your Customers So Important?

So What is CRM Anyway?   Customer Relationship Management (CRM) is a term that describes the various strategies and approaches used to manage how an organization interacts with both current … Continue reading What is CRM?

Most businesses adopt a CRM program with the goal to improve the company’s relationship with its clients as well as to help drive sales growth and retention. Having loyal customers … Continue reading 3 Things CRM Can’t Do For You

Angry customers can keep you up at night. They rant about you on social media and then take their business elsewhere…forever!  No one wants to give away good business just … Continue reading 5 Serious Signs Your Client Service Strategy Needs CRM

Allow us to humor you for a minute with this skit from our friends at Pegasystems: So yeah maybe that’s a little over-the-top. But if it’s funny, it’s only because … Continue reading Win Back Customers, Revisit Their Journey with You