Even with the failure rates of CRM initiatives, some as high as a 63% failure rate according to Merkle Group Inc., CRM solutions are still considered to be the most … Continue reading 3 Case Studies That Prove the Worth of CRM

Customers are the lifeblood of any business venture. It is no surprise that an enterprise will thrive as long as there is a steady stream of demand for its products … Continue reading 5 Reasons Why CRM Strategies Fail

Most businesses adopt a CRM program with the goal to improve the company’s relationship with its clients as well as to help drive sales growth and retention. Having loyal customers … Continue reading 3 Things CRM Can’t Do For You

According to Gartner, the CRM solutions market has reached $23.9 billion in growth in recent years. Though it would seem that the industry is reaching maturity, companies are still making … Continue reading 6 Mistakes to Avoid When Purchasing a CRM Solution

Companies that focus on  ensuring a positive customer experience know that trust and loyalty gained as a result are gems worth keeping. These companies invest heavily in CRM tools that allow … Continue reading Meet the Strongest CRM Players: Expert Insights from the CRM Market Evaluation Guide