There are many types and variants of customer relationship management (CRM) software. For each company, customization of the CRM according to their business needs is necessary to reap all possible … Continue reading Issues With CRM Implementation

Most sales and marketing professionals put a lot of time, effort and resources into the process of acquiring new customers. Paying customers, after all, are the lifeblood of any business … Continue reading Why is Looking After Your Customers So Important?

Consumer buying trends have changed quite a bit from the days when consumers depended on a salesperson to provide them with any possible information about a product or service. According … Continue reading Making the Most of Social CRM: Tips and Best Practices

Deciding to adopt a CRM system requires an in-depth analysis of what type of software would best fit your needs. This process starts with determining your business’ specific requirements, size, … Continue reading CRM Implementation Best Practices

So What is CRM Anyway?   Customer Relationship Management (CRM) is a term that describes the various strategies and approaches used to manage how an organization interacts with both current … Continue reading What is CRM?

Even if you’re relatively new in the entrepreneurial scene, chances are good that you’ve already heard of these great business tools that can help you with your Customer Relationship Management … Continue reading Does My Business Need a CRM Software?

Even with the failure rates of CRM initiatives, some as high as a 63% failure rate according to Merkle Group Inc., CRM solutions are still considered to be the most … Continue reading 3 Case Studies That Prove the Worth of CRM

Customers are the lifeblood of any business venture. It is no surprise that an enterprise will thrive as long as there is a steady stream of demand for its products … Continue reading 5 Reasons Why CRM Strategies Fail

Most businesses adopt a CRM program with the goal to improve the company’s relationship with its clients as well as to help drive sales growth and retention. Having loyal customers … Continue reading 3 Things CRM Can’t Do For You

According to Gartner, the CRM solutions market has reached $23.9 billion in growth in recent years. Though it would seem that the industry is reaching maturity, companies are still making … Continue reading 6 Mistakes to Avoid When Purchasing a CRM Solution